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UPDATED OCTOBER 27, 2026 · 79 REVIEWS ANALYZED

Magic Reviews (2026): Pricing, Pros, Cons & the Best Alternative

We read most of Magic's Trustpilot reviews. Most people are happy, though billing complaints come up a lot.

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Perfect fit guaranteed · Pay only when you hire

79 reviews read · Oct 27, 2026
Magic reviews at a glance
Trustpilot
4.0/5
81 reviews
Clutch
–
No reviews yet
Trustpilot star breakdown
5 stars
63%
4 stars
3%
2–3 stars
9%
1 star
25%
Weak or no-show assistants and billing problems top the low reviews
Founded 2015 · San Francisco, CA · From $9/hr

Magic: our quick take

Magic started in 2015 as a text-message concierge service and now offers dedicated assistants. It has a 4.0 on Trustpilot and no reviews on Clutch.

Most reviewers are happy. When things went wrong, it was usually an assistant who didn't show up, or a billing mix-up.

A full-time virtual assistant costs $9 an hour, and an executive assistant is $13.50. Magic bills every four weeks (see the full Magic pricing breakdown).

Note: If you'd rather pick your own assistant, Remote CoWorker starts at $7.99 per hour.

See how Magic compares with the other top providers in our guide to the best virtual assistant companies.

Magic ratings on Trustpilot and Clutch

Review site
Magic
The alternative
Remote CoWorker
4.0/ 5
81 reviews
4.6/ 5
147 reviews
–
No reviews
4.8/ 5
213 reviews

We checked both companies' Trustpilot and Clutch pages in October 2026. Magic has a Clutch profile, but it has no reviews there.

What Magic reviews say

We read most of Magic's Trustpilot reviews in October 2026. They go back to 2020.

  • Most are 4 or 5 stars
  • A fair number are 1-star
  • Billing comes up often in the low reviews
✓
What works in Magic's favor
  • Most reviews are 5 stars
  • Prices are posted right on its website
  • You only pay once you've picked your assistant, and there's no contract
!
What unhappy customers mention
  • Some had a weak assistant, or one who never showed up. One was still billed anyway
  • Billing is the most common complaint, including charges after an account was closed
  • Support could be hard to reach
  • A few complaints come from workers, not clients

Recent reviews, in brief

★ August 2026 · Trustpilot
Says they were still charged months after closing the account and removing their payment methods.
★ May 2026 · Trustpilot
Says a $3.99 monthly charge kept coming after they stopped using the service.
Magic has a Clutch profile but no reviews.

These are our summaries, not direct quotes. Magic replies to most reviews. Read the reviews on Trustpilot

Is Magic right for you?

Magic is a good fit if you
  • Like seeing prices before talking to sales
  • Want to pick your assistant before paying anything
  • Would use the 24/7 concierge that comes with its executive assistants
  • Don't want to sign a contract
The alternative
Consider Remote CoWorker if you
  • Want to meet as many candidates as you like before hiring
  • Prefer one all-in rate (from $7.99 per hour)
  • Could use a dedicated Client Success Manager and 24/7 IT support
  • Would like a free replacement if a hire doesn't work out within a year
  • Need to track tasks and KPIs without buying extra software
Free consultation · No signup fees · Pay only when you hire

Magic at a glance

The basics, from Magic's website and Y Combinator profile.

Founded
2015 · San Francisco, CA (remote-first)
Service model
Dedicated virtual assistants, executive assistants, and Magic Teams for businesses
Hours
Full-time plans are 40 hours a week. Part-time plans are available.
Hiring
You choose your assistant before you pay. Magic Teams adds custom hiring and training.
Contract and billing
No contracts · cancel anytime · billed every 4 weeks
Pricing
$9/hr VA · $13.50/hr EA (billed every 4 weeks)
See the full pricing breakdown →

Magic company profile

Here's who runs it and how it's set up.

Magic
Y Combinator company
Remote-first
Dedicated assistants
2015
Founded
San Francisco, CA
Headquarters. Remote-first, registered in Delaware
6
Countries in its YC job listings
$9/hr
Lowest published full-time rate
Founders (Y Combinator listing)
MC
Mike Chen
Founder and CEO (YC listing)
AK
Aaron Kemmer
Co-founder. Listed as CEO on other profiles
DM
David Merriman
Co-founder
Business details
Services
Dedicated virtual assistants, executive assistants, and Magic Teams
Where assistants work
Roles listed in the Philippines, Brazil, Mexico, the Dominican Republic, Poland, and Argentina (YC job listings)
How it started
As a text-message concierge service, before moving to dedicated assistants for businesses
Other founders (YC)
Nic Novak and Michael Rubin
Review profiles
Trustpilot 4.0 (81 reviews) · Clutch profile with no reviews

Magic's own claims: It says its executive assistants are in the top 0.5% of talent.

Sources: Magic's website and pricing page, Magic's Y Combinator profile and job listings, and its Trustpilot profile.

Magic vs Remote CoWorker: Side-by-Side

We pulled these from each company's website in October 2026.

What you're comparing
Remote CoWorker
A dedicated assistant you pick yourself
Magic
Dedicated virtual and executive assistants at published weekly prices
Signup fees
No signup fees
No hidden fees. You only pay once you've selected your assistant.
Guaranteed skill match
Yes
Magic Teams plans include custom hiring and training.
Workforce analytics software
Tasks, KPIs, progress tracking and performance visibility included.
Not listed on Magic's website.
Pricing
From $7.99 / hr
All-inclusive rate. Custom quote by role, experience and schedule, full-time or part-time.
$9/hr
$360 a week for a full-time virtual assistant, billed every 4 weeks. Executive Assistants are $13.50/hr.
Security
As published by each provider
PCI DSS Compliant
ISO 27001 Certified
HIPAA Compliance
SOC 2 Type II Certified
Not listed on Magic's website
No long-term commitment
No long-term contracts. Pay only when you hire.
No contracts. Cancel anytime.
Customer success manager
Dedicated Client Success Manager included.
Not listed on Magic's website.
10+ years in operation
Founded 2013. Over 10 years in operation.
Founded 2015. Over 10 years in operation.
Reviews
Trustpilot 4.6 / 5 (147 reviews) · Clutch 4.8 / 5 (213 reviews)
Trustpilot 4.0 / 5 (81 reviews) · Clutch: no reviews
Free VoIP service
Yes
Not listed on Magic's website.
24/7 IT support
IT support and 24/7 operations included in the all-inclusive rate.
Not listed. Magic 24/7 is a concierge service included with Executive Assistants, not IT support.
AI specialist
Yes
Not listed.
Hire in 48 hours
Candidates sourced within 48 hours in most cases, with a hire usually within a week.
Not listed on Magic's website.
Unlimited candidate interviews
Interview as many candidates as you like
You choose your assistant before you pay. The number of candidates you can interview is not listed.

See Why Teams Switch From Magic

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213 client reviews on Clutch
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Client Reviews

Magic Reviews: FAQs

Questions people often ask about Magic.

Is Magic legit?

Yes. Magic came out of Y Combinator in 2015. Most reviewers are happy, though a fair number gave it 1 or 2 stars.

What do Magic reviews say?

Mostly good. The bad reviews are mostly about weak assistants or billing problems.

How much does Magic cost?

$9 an hour for a full-time VA ($360 a week), or $13.50 for an executive assistant. Magic bills every four weeks, so expect bills of about $1,440 or $2,160.

Does Magic have billing problems?

Some reviewers say so. Several describe surprise charges, including after closing an account. Check each invoice.

Where are Magic assistants based?

Its pricing page doesn't say. Its job listings point to the Philippines and Latin America, plus Poland.

Can I choose my Magic assistant?

Yes. Magic says you choose your assistant before you pay. Its site doesn't say how many candidates you can interview.

Does Magic require a contract?

No. Magic says there are no contracts and you can cancel anytime.

What is Magic 24/7?

A concierge service that comes with Magic's Executive Assistant plan.

Who founded Magic?

It depends where you look. Y Combinator lists Mike Chen as founder and CEO, while other profiles name co-founder Aaron Kemmer as CEO.

How did Magic start?

As a text-message concierge service. It later moved to dedicated virtual assistants for businesses.

What is a good Magic alternative?

If you'd like to interview as many candidates as you want, try Remote CoWorker. It starts at $7.99 per hour. Wing Assistant and Virtual Latinos are worth a look too.

Sources and how we keep this page accurate

This page is published by Remote CoWorker, a Magic competitor. Any facts and figures come from public sources, with dates on when sourced.

Last updated October 27, 2026. Spot something out of date? Let us know and we'll fix it.

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Anthony

“Remote CoWorker finds quality people. This has worked out much better than the other options we tried.”

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California law firm administrator

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“You need to ask yourself: ‘What are the things that are taking me away from my ability to generate revenue?’ Split those things off and ask yourself: ‘How can I train someone to do this?”

Zac Webb

Chief Operating Officer, MetroShoe Warehouse

15+

Years selling on Amazon

as

12+

Number of dedicated remote employees

90%

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