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UPDATED OCTOBER 27, 2026 · 200 REVIEWS ANALYZED

Time Etc Reviews (2026): Pricing, Pros, Cons & the Best Alternative

We read 200 Time Etc reviews on Trustpilot to see how its U.S. assistants hold up. Nearly all are positive, though a few people had trouble cancelling.

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200 reviews read · Oct 27, 2026
Time Etc reviews at a glance
Trustpilot
4.8/5
282 reviews
Clutch
–
No reviews yet
Trustpilot star breakdown
5 stars
92%
4 stars
2%
2–3 stars
4%
1 star
2%
Very few low reviews, mostly about a slow assistant or billing
Founded 2007 · Birmingham, UK · U.S.-based assistants

Time Etc: our quick take

Time Etc has been around since 2007. It's a UK company, but the U.S. is its biggest market. Reviewers give it a 4.8 on Trustpilot, and it isn't on Clutch.

Reviewers mostly praise speed. Their assistants reply fast and get things done. The few unhappy clients had a slow assistant or billing trouble.

Plans run from $390 a month for 10 hours up to $2,160 for 60 hours (see the full Time Etc pricing breakdown).

Note: If you'd rather pick your own assistant, Remote CoWorker starts at $7.99 per hour.

See how Time Etc compares with the other top providers in our guide to the best virtual assistant companies.

Time Etc ratings on Trustpilot and Clutch

Review site
Time Etc
The alternative
Remote CoWorker
4.8/ 5
282 reviews
4.6/ 5
147 reviews
–
No reviews
4.8/ 5
213 reviews

We checked both companies' Trustpilot and Clutch pages in October 2026. We didn't find Time Etc reviews on Clutch.

What Time Etc reviews say

We read 200 of Time Etc's Trustpilot reviews in October 2026.

  • Almost all are 4 or 5 stars
  • Most were posted in the last two years
  • Time Etc replies to most reviews
✓
What happy customers mention
  • Fast, get-it-done assistants come up again and again
  • Plenty say Time Etc found them the right person
  • Reviewers often call their assistant dependable
  • Some like the flexibility, including hours that roll over
!
What unhappy customers mention
  • A few had an assistant who was slow or fell short
  • A couple had trouble cancelling or a billing dispute
  • One wanted to meet the assistant before being assigned
  • One says a Time Etc director stepped in and refunded everything

Recent reviews, in brief

★ July 2026 · Trustpilot
Couldn't cancel in the platform, had to ask 4 times, and felt upsold along the way.
★★ July 2026 · Trustpilot
Loved the assistant but disputed how a change of hours mid-plan was billed.
★★ January 2026 · Trustpilot
Used 4 assistants across two companies, and one quit without notice for weeks.
★★★ January 2025 · Trustpilot
Wished there was a way to meet an assistant before being assigned, and later noted this had improved.
★★★ July 2023 · Trustpilot
Updated the review after a Time Etc director looked into the account and refunded everything.
We didn't find Time Etc reviews on Clutch.

These are our summaries, not direct quotes. We show the lower-rated reviews here, since almost all the reviews we read were 4 or 5 stars. Read the reviews on Trustpilot

Is Time Etc right for you?

Time Etc is a good fit if you
  • Need an assistant in the U.S. for 10 to 60 hours a month
  • Like seeing prices up front and paying only for time worked
  • Want unused hours to roll over (20-hour plan and up)
  • Would share your assistant with the rest of your team
The alternative
Consider Remote CoWorker if you
  • Want to meet as many candidates as you like before hiring
  • Would like a lower rate (from $7.99 per hour)
  • Need someone who'll feel like part of your team
  • Would like a free replacement if a hire doesn't work out within a year
  • Need to track tasks and KPIs without buying extra software
Free consultation · No signup fees · Pay only when you hire

Time Etc at a glance

The basics, from Time Etc's website and terms.

Founded
2007 · Birmingham, UK, with an office in New York
Service model
A dedicated U.S. assistant matched by Time Etc. Assistants are independent contractors working for Time Etc.
Plans
10, 20, 40, or 60 hours a month. Bigger plans by consultation.
Hiring
Time Etc matches you with an assistant. Extra assistants and sharing with your team are free.
Contract and guarantee
Switch or cancel any time after a one-month minimum · Lifetime satisfaction guarantee
Pricing
From $390 a month for 10 hours
See the full pricing breakdown →

Time Etc company profile

Here's who runs it and how it's set up.

Time Etc
Bootstrapped
U.S. and UK assistants
Published pricing
2007
Founded
Birmingham, UK
Headquarters. Office in New York
500
Remote freelance assistants in the U.S. and UK (self-reported)
50+
Staff, plus about 700 freelance assistant partners (UKTech, May 2023)
Leadership (Time Etc)
BL
Barnaby Lashbrooke
Founder
Business details
Services
Admin, inbox and calendar, research, customer service, data entry, social media, and travel
Where assistants work
Remotely in the U.S. and UK. Plans include a dedicated U.S. assistant
Funding
Bootstrapped, with no outside funding (Time Etc press page)
Review profiles
Trustpilot 4.8 (282 reviews) · No Clutch reviews found

Time Etc's own claims: It says it has about 500 assistants in the U.S. and UK, and the U.S. is its biggest market.

Sources: Time Etc's plans and pricing page, terms, and press page, UKTech (May 2023), and its Trustpilot profile.

Time Etc vs Remote CoWorker: Side-by-Side

We pulled these from each company's website in October 2026.

What you're comparing
Remote CoWorker
A dedicated assistant you pick yourself
Time Etc
Dedicated U.S. assistants in monthly hour plans
Signup fees
No signup fees
Not listed. Plans start at $390 a month for 10 hours.
Guaranteed skill match
Yes
Expert matching to a dedicated U.S. assistant, plus a lifetime satisfaction guarantee.
Workforce analytics software
Tasks, KPIs, progress tracking and performance visibility included.
Task dashboard and mobile app. Performance analytics not listed.
Pricing
From $7.99 / hr
All-inclusive rate. Custom quote by role, experience and schedule, full-time or part-time.
From $390/mo
10 hours a month ($39 per hour). The hourly rate drops to $36 on the 60-hour plan.
Security
As published by each provider
PCI DSS Compliant
ISO 27001 Certified
HIPAA Compliance
SOC 2 Type II Certified
Not listed on Time Etc's website
No long-term commitment
No long-term contracts. Pay only when you hire.
Switch plans or cancel any time, after a one-month minimum term.
Customer success manager
Dedicated Client Success Manager included.
Dedicated Client Happiness manager.
10+ years in operation
Founded 2013. Over 10 years in operation.
Founded 2007. Over 10 years in operation.
Reviews
Trustpilot 4.6 / 5 (147 reviews) · Clutch 4.8 / 5 (213 reviews)
Trustpilot 4.8 / 5 (282 reviews) · Clutch: no reviews found
Free VoIP service
Yes
Not listed on Time Etc's website.
24/7 IT support
IT support and 24/7 operations included in the all-inclusive rate.
Not listed. Plans include holiday and sickness cover.
AI specialist
Yes
Not listed.
Hire in 48 hours
Candidates sourced within 48 hours in most cases, with a hire usually within a week.
Not listed on Time Etc's website.
Unlimited candidate interviews
Interview as many candidates as you like
Not listed. Time Etc matches you with an assistant. One 2025 reviewer said there was no option to meet the assistant first.

See Why Teams Switch From Time Etc

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Client Reviews

Time Etc Reviews: FAQs

Questions people often ask about Time Etc.

Is Time Etc legit?

Yes. Time Etc has been around since 2007, and almost every review we read gave it 4 or 5 stars.

What do Time Etc reviews say?

Mostly good. Reviewers often say their assistant is fast and dependable. The few bad reviews are about a slow assistant or billing.

How much does Time Etc cost?

Plans run from $390 to $2,160/month, depending on hours. Bigger plans are priced by consultation. Our Time Etc pricing page has more.

Are Time Etc assistants based in the U.S.?

Yes. You get a dedicated assistant in the U.S. Time Etc says it has about 500 freelancers across the U.S. and UK.

Are Time Etc assistants employees or contractors?

Contractors. Time Etc's terms say assistants are independent contractors contracted to Time Etc, not to you.

Can I interview Time Etc assistants before hiring?

Time Etc doesn't mention one. It picks your assistant for you, and one reviewer complained they couldn't meet the assistant first (they later said this had improved).

Do unused Time Etc hours roll over?

Yes, except on the smallest plan.

Does Time Etc require a long-term contract?

No. You can switch plans or cancel any time after a one-month minimum. One reviewer had to ask several times to cancel, so confirm your cancellation in writing.

Where is Time Etc based?

Birmingham, UK. It also has an office in New York, and it says the U.S. is its biggest market.

Who founded Time Etc?

Barnaby Lashbrooke founded Time Etc in 2007. Its press page says the company is bootstrapped, with no outside funding.

What is a good Time Etc alternative?

If you'd like to interview candidates yourself, try Remote CoWorker. It starts at $7.99 per hour. BELAY, Boldly, and Prialto are worth a look too.

Sources and how we keep this page accurate

This page is published by Remote CoWorker, a Time Etc competitor. Any facts and figures come from public sources, with dates on when sourced.

Last updated October 27, 2026. Spot something out of date? Let us know and we'll fix it.

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